Physician share tells you the percentage of physicians you work with in the market—and the strength of those relationships. It’s a critical component of your total market share picture because it gives you the information you need to manage a physician-driven enterprise.
A recent Crimson Market Advantage analysis revealed an important trend in physician behavior. When hospitals look at physician behavior in both inpatient and outpatient business, they see on average three times as many physicians split referrals with their competitors. This translates to an additional $52 million in revenue at stake.