Part 1: Why members don't trust their health plans
Although health plans have a wealth of insight and experience that could help members better navigate the health care system, many of them are not interested. Members fear that plans are trying to ration care or direct them to a lower-quality provider. Further, members may not want to go against a friend or physician recommendation.
The barrier to being the source of truth is high and requires health plans to reimagine their member engagement strategies, starting with understanding what their members are thinking and why.
In part one of this two-part series, we dive into survey data that highlights members' concerns and outlines why traditional engagement strategies don’t work.
complimentary resourceHealth Plan Advisory Council