Craft specialty care access points to attract self-referring consumers

As consumers increasingly exert influence on physician referrals and self-refer, providers must have a consumer strategy for their specialty care business.

This toolkit will show you how progressive organizations are “retailizing” their service lines through three best practice steps to create a rapid access strategy to win consumers' choice.

Specifically, you’ll learn how these organizations are:

• Engaging potential patients through symptom-focused messaging

• Cultivating a word of mouth strategy

• Providing fast access for select paths of the care pathway

• Creating a targeted pricing strategy