complimentary webconferencEPhilanthropy Leadership Council

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About This Webconference

Service lines contain all of the elements needed for a focused fundraising strategy: a clinical leadership structure, specific investment priorities, and a defined patient population. Nevertheless, many hospital philanthropy teams take a reactive or undisciplined approach to prioritizing service lines for fundraising attention and allocating resources against those service lines.

In this webinar we'll review strategies for taking a rigorous and quantitative approach to assessing which service lines merit dedicated development support, based on donor demand, and how to direct your limited staff time accordingly.  

During this webconference you’ll learn:

  • Common pitfalls in service line fundraising approaches 
  • How to use donor and patient data to assess service line fundraising opportunities
  • Models for staffing service lines based on available staff bandwidth and strength of the opportunities 



Monday, January 14, 20191 p.m. - 2 p.m. ET

The Right (and Wrong) Way to Design Your Service Line Fundraising Program