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Traditionally, hospitals aren’t well positioned to discuss finances with patients. As payment models change, hospitals must evolve from solely serving legacy payers to serving a new and growing payer: their patients. Rising insurance deductibles don’t just impact providers. Rather, high deductible health plans (HDHPs) are increasingly becoming a source of financial anxiety for patients. This past March, the Kaiser Family Foundation found that 49% of households do not have enough liquid assets to cover a higher-range annual deductible, defined as $2,500 for an individual or $5,000 for a family. As hospitals and health systems scramble to meet the needs of this emerging payer group, one critical area is often overlooked: the patient financial experience. Download this white paper to understand which stage of patient financial experience your organization falls into. |
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Four stages of the patient financial experience |