The four independent physician trends life sciences leaders need to know
A research report for life sciences leaders

The health care industry is constantly evolving, and leaders of pharmaceutical and medical device organizations need to stay current on how key customers’ priorities are changing. This resource provides an overview of four independent physician trends that we believe have important implications for your customer engagement, evidence generation, and communication strategies. Learn about:

  • How independent medical groups are faring as we emerge from the pandemic
  • The impact of clinician burnout and trauma on the stability of the physician workforce
  • The mounting complexity of the physician landscape
  • What independent physician want from partners

Download this resource to learn about what you should know about independent physicians, and the questions that you should be asking to ensure that you are anticipating the needs of this important customer group. Afterwards, please also explore our related resources on what life sciences leaders need to know about hospital and IDN trends and health plan trends.
About Advisory Board

For over 40 years, Advisory Board has researched health care's top challenges to provide leaders with the strategic guidance needed to push the industry forward. Our team of nearly 200 experts serves over 4,500 organizations that include hospitals, health systems, post-acute care providers, physician groups, life sciences firms, digital health companies, and health plans and more. Learn more at
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