How to sell to the growing ASC market

COMPLIMENTARY RESOURCE • ADVISORY BOARD

ASC Purchaser Archetypes

Ambulatory surgery centers (ASCs) are a major player in today's surgical market—and their share of surgery volumes is increasing. Suppliers and service providers have taken note of this trend but have found a highly fragmented market in which purchasing processes and needs vary widely. Suppliers aiming to partner with ASCs need to understand the nuances of different types of freestanding sites to provide differentiated products and services for this increasingly important customer base.

Download this research report to learn guidance for selling products to the growing ASC market.

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