9 Data-Driven Insights on How Seniors Select Medicare Advantage Plans

The Medicare Advantage (MA) market is a lucrative line of business for health plans. Thousands of seniors age into Medicare eligibility daily, creating a market ripe with organic growth.

Plans must fine-tune their understanding of seniors’ preferences and decision-making around plan selection to appeal to consumers and stand out in a fiercely competitive crowd.

Advisory Board surveyed 1397 seniors (ages 60+) to understand what matters most when selecting a Medicare product and what drives differences in overall satisfaction. Our survey uncovered unique ways that seniors are exposed to Medicare Advantage, how they prioritize benefits and other aspects of product design, and how they weigh options for switching between plans. We developed nine data-driven takeaways to help health plans get into the minds of seniors and position products to better meet seniors’ needs.

Download this excerpt of our executive briefing to get the first three of our nine insights.

If you have an Advisory Board membership, you can access the full executive briefing here.
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