9 Data-Driven Insights on How Seniors Select Medicare Advantage Plans
The Medicare Advantage (MA) market is a lucrative line of business for health plans. Thousands of seniors age into Medicare eligibility daily, creating a market ripe with organic growth.

Plans must fine-tune their understanding of seniors’ preferences and decision-making around plan selection to appeal to consumers and stand out in a fiercely competitive crowd.

Advisory Board surveyed 1397 seniors (ages 60+) to understand what matters most when selecting a Medicare product and what drives differences in overall satisfaction. Our survey uncovered unique ways that seniors are exposed to Medicare Advantage, how they prioritize benefits and other aspects of product design, and how they weigh options for switching between plans. We developed nine data-driven takeaways to help health plans get into the minds of seniors and position products to better meet seniors’ needs.
About Advisory Board

For over 40 years, Advisory Board has researched health care's top challenges to provide leaders with the strategic guidance needed to push the industry forward. Our team of nearly 200 experts serves over 4,500 organizations that include hospitals, health systems, post-acute care providers, physician groups, life sciences firms, digital health companies, and health plans and more. Learn more at advisory.com/about-us.
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