|Consumers want it all—short drive times, all their care at every site, provider continuity and 24/7 availability—but each site in the network can’t do all of these. You have to prioritize how to make preferred sites more appealing. But should you work with providers to extend clinic hours or invest in virtual visits? Add one urgent care center with full ancillary services or two microclinics? |
We asked nearly 4,000 consumers about their on-demand care preferences across 56 clinic attributes. Unlike many other surveys, which allow respondents to rate all items as “important,” our MaxDiff conjoint methodology asks respondents to make trade-offs among the attributes, providing insight into the relative importance of each.