EXECUTIVE RESEARCH BRIEFING
Tech Giants Race to Fix Health Care
Six ways Google will move into health care in the next five years―and what their vision means for medical affairs
Technology is changing everything—especially how we connect. For health care, that means transformational opportunities to predict, measure, and communicate the value of medicine. Trend-setting technology innovators (like Google) will create opportunities for medical affairs leaders to do their jobs better: understand customers, generate meaningful evidence, and communicate value to key stakeholders.
Google will enable use of nontraditional sources of health data to predict and demonstrate meaningful real-world clinical effectiveness. Download this briefing to learn more about investments Google is making today that might shape the future health care landscape. Our observations will help you plan for opportunities and challenges your medical affairs organization will face in the next five years.
This briefing is just one part of an ongoing series. To learn more about what other tech giants are doing in the health care space in the next five years, reach out to us at: advisory.com/medaffairs.
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