10 insights from the Primary Care Consumer Choice Survey

complimentary briefmarketing and planning leadership council

As referral networks tighten, primary care is becoming increasingly vital for winning market share. But what makes one clinic more desirable to potential patients than another?

To find out, we asked nearly 4,000 consumers about their on-demand care preferences across 56 clinic attributes. Unlike other surveys, our methodology asked participants to make trade-offs, providing insight into the relative importance of each characteristic.

Download this research brief to learn:
  • The most important clinic attributes for consumers when looking for on-demand care
  • How much consumers prefer one clinic attribute over another
  • How consumer preferences differ across demographic groups

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"10 Insights from the Primary Care Consumer Choice Survey"

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What do consumers want from primary care?