Why you need a strategy for Generation X and millennial donors now
Resolving the messy economics of generational change in health care philanthropy

August 18, 2020 • 3-3:30 p.m. ET

About This Webinar

Baby boomers occupy a central place in hospital fundraising, but younger generations are bringing new opportunities and threats. An estimated $68T wealth transfer, shifting care utilization patterns, and new charitable preferences and behaviors will disrupt health care philanthropy across this decade. Covid-19 has only accelerated these trends and the time has come for philanthropy leaders to prepare more aggressively. This session will unpack the messy economics of generational change and identify key ways that development strategy must adapt.

During this webinar you’ll learn:

  • How trends in wealth accumulation, health care utilization, and societal views will alter health system philanthropy
  • Areas of conventional donor strategy that are vulnerable to failure with younger generations
  • Considerations for a sustainable fundraising strategy that accounts for generational differences   
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