Digital member engagement initiatives to manage medical spend
Complimentary webinar
Thursday, February 9, 2023 | 1-2:00 p.m. ET

The role of the health plan continues to expand and with it comes increased emphasis on improving digital member engagement. Any new initiative a plan embarks on will require serious investment in member experience to see significant returns. If the experience for members is poor, members will continue to avoid the new services plans offer. This is only exacerbated with new competitive entrants into the healthcare market raise the bar for consumer expectations and digitization. Plans that intend to survive in the new environment must seriously invest in digital member engagement.

Join us at our webinar where we will explore the digital member engagement landscape and show plans key features that help build, nurture, and manage relationships with members to drive behavior change; with special insights from our consumer survey.

Things you'll learn:
  • Which digital member engagement initiatives have become table stakes
  • Consumer survey takeaways that highlight how members view their health plan
  • Where to expand your identity as a health plan by aligning metrics and nailing fundamentals
Interested in sponsoring a webinar? Reach out to our team for more information. Learn more.
About Advisory Board

For over 40 years, Advisory Board has researched health care's top challenges to provide leaders with the strategic guidance needed to push the industry forward. Our team of nearly 200 experts serves over 4,500 organizations that include hospitals, health systems, post-acute care providers, physician groups, life sciences firms, digital health companies, and health plans and more. Learn more at
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